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Show: December 7, 2008:
- Medicare Scams Alert
- Update on Gulf War Illness
- A Decline in Cancer
- Failure of an Anti-Drug Campaign
- Acupuncture for Cancer Symptoms
- Preventing a Flu Epidemic
- Sound Ethics: Prescribing Placebos
- View all topics for the week
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Failure of an Anti-Drug Campaign
views 6602
Air date: December 7, 2008
Host: David Crabb, MD
Interview: Robert Hornik, PhD
Professor of Communication and Health Policy Annenberg School for Communication
University of Pennsylvania
Robert Hornik, PhD, of the Annenberg School of Communications, found that a $1 billion federal media campaign aimed to keep kids off drugs -- failed miserably.
With Sound Medicine's Dr. David Crabb, Hornik discusses the federal campaign and his findings that it had little or no positive effect. In fact, the campaign actually had a "boomerang" effect, actually causing kids to initiate drug use.
Additional Resources:
- Read more about Dr. Hornik's research findings at MedPage Today.
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